#FEED Powered by Twitter at SXSWi 2013


On Friday, we headed down to the #FEED event powered by Twitter at SXSWi in Austin at the AMOA Arthouse at The Jones Center. To say it is a phenomenal experience for the senses is an understatement.  It is a 5 day + @NIGHT event that tells the story of SXSWi as an interactive + social media +art + technology + wellness experience.So how do we describe this amazing installation and event?  Well, firstly we reckon you should be getting yourself down there if you’re here at SXSW.  Friday night included sets from XXXYYYXXX and M|O|D.  Other nights include and have included The Rapture DJs, Moon Boots, Perseus, Azar & III, Aeroplane, Totally Enormous Extinct Dinosaurs (DJ Set), Ian Edgar, Tokimonsta and Flying Lotus.  That’s a line up that most music festival promoters would be envious of.

Highlights of the event apart from the sensational music line up included the following:


This is tech that utilises an iPod to turn your heart rates into music.  The faster or slower your heart rate is affects the output of the DJ set that was being played at the time.  We liked this a lot.


You can interact with the hashtag and geotag driven Instagram visualizer using movement then instantly print images uploaded to Twitter and Instagram.  This was pretty cool and has so much potential.


A moving mood board that captures hashtaged images. Influence this interactive projection mapped image collage by tweeting at the geometric shaped wall mount. Again, this was pretty awesome and it was great to see everyone get all ‘child like’ when they were in front of this tech.

Invisible Light Network – RING presented by eMUZE / Fed by Twitter and Tumblr

From a music blogging perspective, this one really floated our boat.  The RING installation tracks retweets and reblogs of all 1800 SXSW bands to visualize the moment people shift from casual music explorer to band super fan.  This will be interesting to watch throughout the entire SXSW festival as we’ll be able to track trends and what bands people are really getting into.

Basis – BASIS

Whilst the Biobeats heart rate iPod monitor above is a entertaining, Basis is aimed more at a practical element.  Basis is a biometric monitor that measures heart rate, blood flow, pulse, skin temperature and ambient temperature via sensors on the back of a watch that touch the skin to monitor and improve health.


Samsung Mobile will be giving Galaxy owners the VIP treatment with special rewards that can only be unlocked by their device. Samsung TecTiles positioned throughout Austin – including at the #FEED venue – will unlock immediate rewards, including free food from local businesses, free music or access to VIP experiences at the Samsung Galaxy Experience.

There is way too much going on at this venue to explain in one place here.  Check out the #FEED site here and watch the video below from Day 2 of the event.  There’s still a few days left to catch this and we seriously recommend you get down to this event at SXSWi.



About Graham Porter

Founder of YMR and has been trying to make a difference for unsigned, up and coming artists and all things great in music since 2011.

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